Miami Heat star LeBron James is unsurprisingly the cover star of the latest NBA 2k offering, NBA2K14, released on October 1st and in this promotional video, the digital LeBron James chats to the real life version boasting the improved and quite spectacular… continue...
The NBA social media awards returned for a second time after its initial success in 2012 with the results named last night. The awards invite fans to vote via social media and online platforms in order to help select their favourite players and moments of… continue...
Some of the biggest stars from the NBA, including those that report on the sport, have shared some of the abuse they have had sent to their Twitter accounts with US comedian and TV personality Jimmy Kimmel. Kimmel's "mean tweets" segment features… continue...
The Women's National Basketball Association (WNBA) this weekend followed in the footsteps of the RFL and RFU by using a 'ref cam' during the liv broadcast of the league's match between the Phoenix Mercury and Indiana Fever. Official Lamont Simpson was the… continue...
The NBA (National Basketball Association) is a league that is new to English television with Sky broadcasting it from April 2013. It seems to have been relatively successful and generated interest within UK audiences. Although predominantly an American sport… continue...
The old adage "you don't ask, you don't get" is one well understood and appreciated by one lucky Houston Rockets fan who tweeted her favourite player, forward Charlie Parsons, inviting the breakout youngster to accompany to her prom. Parsons couldn't… continue...
Internet dating is a pretty big deal these days, as is social media within all areas of the respective worlds of sports and entertainment, so it should come as little surprise that one NBA star used the power of Twitter to get himself a date with a rather… continue...
People describe this generation’s youth as Generation Intern, hopping from underpaid job to no-paid job and just getting by. How many of this cohort want to work with one of the richest men in the world, and get paid for the privilege, is obvious. LeBron… continue...
Bloomberg.com scooped an exclusive on May 17 when it revealed that Twitter would partner with the NBA to introduce ‘rapid replays’ through the micro-blogging site to their coverage. Technology reporter Douglas McMillan broke the news writing that the… continue...
Mark Cuban, entrepreneur and owner of the National Basketball Association’s (NBA) team the Dallas Mavericks, has setup a competition like never before that sees the fans involved in the process of the team’s kit design and development for the 2015-16… continue...
American sports fans are suitably fanatical about most things, be it beer, running backs or home-run derbies and the NBA is tapping into that fanaticism by allowing basketball enthusiasts across the world vote in the NBA’s Social Media Awards. Forget the… continue...
“Okay Laurie you have five minutes to drain as many three pointers as possible. Ready? Set? Go...” The viral video is today’s water-cooler TV moment. Every day there’s a new one which the whole world is talking about. “Did you see that....” you… continue...
Greek side Olympiacos Piraeus confidently swept aside a CSKA Moscow outfit that lacked a decisive touch in front of the basket with the Russians ending up on the wrong end of a 69-52 defeat to Olympiacos who now move to the Euroleague final on Sunday. Playing… continue...
As the stadium fills and the two teams prepare for the first of this year's Euroleague Final Four semi finals, CSKA Moscow and Olympiacos Piraeus players warm up for what is shaping up to be a heated semi with both teams backed by raucous support. With the… continue...
Easily the most vocal and well represented fanbase at this year's Euroleague Final Four, Olympiacos Piraeus fans head out of the North Greenwich tube station in great voice as they await their side's semi final against CSKA Moscow this evening. If sheer weight… continue...
Turkish Airlines' Euroleague Final Four will once again be deploying its Eye of the Fan to London next month when European basketball's premier event heads to the UK. The digital 'Super Fan' was given his debut at last year's event and will once again be… continue...
The NBA is undoubtedly basketball's premier competition in terms of audience, finance and talent and the league is also the sports world's trend setter when it comes to digital space. Organisations and clubs both outside and inside basketball look at the… continue...
Bud Light have rather intelligently used the power of social media to reward Miami Heat's Shane Battier for his superstition and endorsement of the beer during the Heat's 27-game winning streak which ended last month. Battier told NBA.com that he was sticking… continue...
Google announced last night that they have updated their sports search results to give fans a ‘richer and more interactive experience.’ A number of changes have been made, such as league schedules now being grouped by day and week, making it easier for… continue...
As March Madness approaches many are making their picks for the tournament. And even with the row over gun control, unsettling noises from North Korea and the Middle East Peace Process to contend with, US President Barack Obama found time to meet up with… continue...
