Washington Capitals launch NHL's first social rewards program
The Washington Capitals have partnered with Activ8Social to create a comprehensive social loyalty program that will reward fans for engaging with the team through social media.
The #CapsPowerPlay initiative was announced on Tuesday and is the first of its kind in the NHL. The programme offers fans the chance to win Caps prizes through a range of social media actions, such as using relevant hashtags on Twitter and sharing team content on Facebook.
Caps fans can sign up for the rewards program by visiting; WashingtonCaps.com/PowerPlay and connecting their Facebook, Twitter or Instagram accounts. A points-scoring system will be put into place, allowing fans to see which social media actions will generate them more points. Fans who top the leaderboard at the end of each period will be entered to win team prizes, while monthly winners will receive two Caps game tickets, a ride on the Olympia and a piece of autographed hockey kit. The grand prize winner will receive the Ultimate Fan Experience, which includes four tickets in a catered suite at a Caps game, a chance to watch the pre-game warm up from the penalty box, and a signed Caps jersey.
Speaking at the launch of the program, chief marketing officer of Monumental Sports & Entertainment, Joe Dupriest said: “The Capitals have one of the most loyal and engaged fan bases in professional sports and we are excited to offer this unique opportunity for them to compete and showcase their passion.”
The program looks set to increase the side’s already impressive social media following and fans are likely to feel more inclined to use social media sites to discuss their team if there are prizes up for grabs. Dupriest added: “We are always seeking new ways to enhance the fan experience and reward fan loyalty and we think this is a great step forward.”