CASE STUDY

ASHLEY YOUNG

2013-PRESENT

Perception

Perception

Helped to change perception of and sentiment towards Ashley
Profile

Profile

Considered content strategy personal to Ashley

  • 01 Facebook
  • 02 Twitter
  • 03 Instagram

Fan Network

  • 01 Facebook

    2,150,000
  • 02 Twitter

    620,000
  • 03 Instagram

    410,000
Strategy

Strategy

Emphasis on examples of Ashley's charitable work 
Success

Success

Resulted in numerous positive articles in the media