Major League Baseball steps up use of Apple's iOS6 Passbook
Major League Baseball is expanding its use of Apple iOS6 Passbook app from use at four stadiums to a massive thirteen stadiums at the start of the new 2013 season.
After the introduction of Passbook in the final two games of last season, the app was trialled at four teams to see if it would be successful. At the time the only four teams to support the app where: the New York Mets, the San Francisco Giants, the Boston Red Sox and the Kansas City Royals.
The app ican be used by all Apple products and allows users to download their ticket virtually rather than having to bring a hardcopy of their ticket to the match. The app also allows supporters to upgrade their tickets to better seating whilst on the way to the game.
The trial period last season was a huge success after 12% of single-game tickets where purchased and then stored via the Apple Passbook. The expansion of this electronic ticketing system has allowed supporters at each of the four teams to effortless gain entry to the ballpark by just holding their phone up and scanning a code directly to gain access.
In addition to this announcement, MLB also declared that upgrades would be made to a majority of all their digital products in 2013. A new app called Bat 2013 will allow supporters to view brand new video content from MLB.com directly via their smartphone.
Andrew Patterson, Director of New Media at MLB, recently stated that the build up of the social presence of MLB on platforms such as Facebook, Twitter and Instagram has improved tenfold in recent time. “One of the big things for us is trying to bring those platforms into the actual baseball experience,” said Patterson.
The Passbook app will be available to users attending matches at the following teams stadiums at the start of the upcoming season: Minnesota Twins, Baltimore Orioles, Milwaukee Brewers, Oakland A’s, Pittsburgh Pirates, Detroit Tigers and Chicago Cubs, as well as the previous four teams that has ran the app since last September.